Star Beer Shines With Asanteman As It Begins Production In Kumasi Again
Guinness Ghana Breweries PLC has relaunched the production of its Star Beer brand in Kumasi where the product was originally brewed.
For several years Star Beer has been a popular choice among consumers in Kumasi and it is often associated with casual occasions, good moments, celebrations and social events in the city.
Made from rich locally sourced raw materials, Star Beer is now closer to consumers in Kumasi with its signature million sparkling bubbles.
Commenting on the relaunch of the production of Star Beer in Kumasi, the Managing Director of Guinness Ghana, Helene Weesie, said the move is about creating a connection to this city and its people.
“Asanteman is known to be proud of its culture and royalty. Asanteman appreciates a brand that respects its values and proves it in its interactions with them. When we first started brewing here, it was about more than just creating a refreshing beer.”
“As we continue to execute a strategy to grow and expand Star Beer nationwide through cutting-edge consumer insights and marketing, we retraced our roots and decided not to gloss over it.
“I am happy to say that, the connection Star has had with Asanteman has stood the test of time and is stronger now more than ever as we relaunch its production, in the Home of Star where it belongs”, she added
On his part, the Head of Beers at Guinness Ghana, Roland Ofori noted, “Star Beer is a part of the city’s culture and tradition. Apart from refreshing the people of Kumasi since the 1960s, Star Beer symbolises the optimism of the everyday person in this region.
“That literally can be seen in the millions of sparkling bubbles in the liquid. Star Beer is not just a beer; it’s a part of Kumasi’s identity. Star Beer aligns with the bravery spirit of the people, a spirit that drove their success against all odds through history.”
Gracing the occasion as Special Guest of Honor, Asantehene Otumfour Osei Tutu II was optimistic about the success of Star Beer in Kumasi.
He is excited the move will offer employment for the people of Kumasi.
“I am here because I came to assure you that I am always a part of this development and I shall always be, for my people and for Ghana.”
Star beer is a great-tasting, award-winning quality Ghanaian beer. Made from rich locally sourced raw materials.
Star Beer has won 4 Gold Awards at the prestigious Monde Selection Quality Awards with its most recent win being in April 2022.
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